Create leaps in authentic value. Stop investing in things that don't matter.
Tired of bloody competition? Break free and create a Blue Ocean
Competing head-to-head can cause leadership teams and their organizations to retreat to cost cutting and feature overload. In the process they stop being remarkable. Worse yet, their competitors find their strategic moves to be more and more predictable. With no way to stand out from their competitors, they are forced to cut their price.
Blue Ocean Strategy is a disciplined approach to innovation that helps firms break free of the conventional wisdom of their industry by creating exceptional value for customers while reducing costs. Blue Ocean Strategy gets leaders out in the field to engage with customers and non-customers to discover untapped opportunities. Blue Ocean Strategy reduces the risks associated with many innovation programs by reducing risks throughout the strategy creation process.
Work with an experienced, qualified Blue Ocean Strategy consultant
Blue Ocean Strategy has stormed onto the scene as Harvard Business Press best-selling book ever. Doing Blue Ocean Strategy requires knowledge and skill of how to put this powerful discipline to work. Greg Krauska is an experienced and qualified Blue Ocean Strategy consultant, providing Blue Ocean Strategy services to clients in a range of industries, including manufacturing, professional services, software, high tech, associations and hospitality. Services include:
- Business model innovation projects - Strategic account strategy sessions - Executive retreats - New venture evaluations - Keynote presentations - Corporate learning workshops in a variety of formats
The Change Agent Group is part of a global network of Blue Ocean Strategy experts who are committed to client results and to advancing the practice and discipline of Blue Ocean Strategy across the globe. All Blue Ocean Strategy projects led by the Change Agent Group are conducted by qualified practitioners who have successfully completed Blue Ocean Strategy Course Certification administered by the Blue Ocean Strategy Initiative Centre, which is supervised by Blue Ocean Strategy creators W. Chan Kim and Renee Mauborgne.
Blue Ocean Strategy was created by Insead professors W. Chan Kim and Renee Mauborgne. It is a proven method to create new market space and make the competition irrelevant.